This looks more 3–5 bits in light of recent research: http://memory.psych.missouri.edu/doc/articles/

Moreover, the human mind can remember ~7 bits of information when completing a task that requires cognitive effort. This is critical, because humans are constantly performing tasks, and trying to juggle various stim…
The Most Important Rule in UX Design that Everyone Breaks
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Jeff Davidson
Carl J. Pearson, Ph.D.
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1 min read·
Nov 20, 2017
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This looks more 3–5 bits in light of recent research: http://memory.psych.missouri.edu/doc/articles/2001/Cowan%20BBS%202001.pdf
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Written by Carl J. Pearson, Ph.D.95 Followers
·124 Following
Quant UX Researcher at Reddit. Now you can find my new blow posts here: https://carljpearson.com/ux-research-blog/
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