PinnedCarl J. Pearson, Ph.D.inUX CollectiveThe Single Usability Metric (SUM) — A completion rate conundrumTL;DR — In the SUM benchmarking method, the calculation of completion rates biases those completion rates of 50% to 78% as being a ‘good’…12 min read·Jan 30, 2021--1--1
Carl J. Pearson, Ph.D.inUX CollectiveAnalytics are leaving out user intent: UX benchmarking can helpUsing analytics alone to measure UX misses key navigational data you need to know about your product.6 min read·Jan 18, 2023--1--1