PinnedCarl J. Pearson, Ph.D.inUX CollectiveThe Single Usability Metric (SUM) — A completion rate conundrumTL;DR — In the SUM benchmarking method, the calculation of completion rates biases those completion rates of 50% to 78% as being a ‘good’…Jan 30, 20211Jan 30, 20211
Carl J. Pearson, Ph.D.inUX CollectiveAnalytics are leaving out user intent: UX benchmarking can helpUsing analytics alone to measure UX misses key navigational data you need to know about your product.Jan 18, 20231Jan 18, 20231